Marketing Business Online

A unique joint venture between ISEMI - Entrepreneurship education center, and the Israeli center for internet marketing headed by David Fridman.

In this 60 hours course, we start from reviewing the history of the internet and work with our students online to improve their websites "look and feel" in order to increase traffic and thereby business transactions.

A special emphasis is given to using search engines such as "google" and learning about search engine optimization (SEO) and search engine marketing (SEM).